Managing a self storage business involves more than just providing space; it’s about actively engaging customers and demonstrating the value you offer. Here are 10 tips to help you connect with your audience, showcase your expertise, and expand your self storage business:
- Storage Tips & Tricks
Engage customers with weekly storage tips, offering practical advice on organising, packing, and maximising space. Share posts like “how to store seasonal clothes” or “best practices for fragile items.” Creating video content if you can, really elevates social media engagement.
- Customer Testimonials
Build trust by sharing customer success stories or interviews about common topics like decluttering. Include before-and-after photos and highlight positive Google reviews to showcase feedback and attract new customers. Requesting Google reviews from customers is a great way to build your positive rating with Google – it’s one of the first places that prospective customers look.
- Behind-the-Scenes Content
Bring your audience closer to your business by sharing facility tours or team introductions. Short videos are a great way to showcase cleanliness, security, and convenience of your facility. Introduce your staff to add a personal touch, showing that your brand is powered by real people committed to great service.
- Seasonal Promotions & Offers
Take advantage of peak seasons when storage demand increases by announcing special promotions for spring cleaning, or the New Year decluttering period. Boost your referral program on social media, encouraging customers to recommend your services to friends and earn rewards.
- Storage Unit Size Guides
Assist customers in selecting the right unit by offering visual size comparisons that relate storage units to common household items, making it easier to gauge space. Showcase your unit size guide or use industry resources on StorageFinder. Design interactive polls on Instagram or facebook to engage followers and gather insights on their storage preferences, then adapt your offering based on the outcomee
- Educational Content
Share knowledge that empowers your customers. Run a ‘decluttering challenge’ encouraging people to post their progress organising their spaces. You could also debunk common self storage myths, and provide accurate information that highlights the benefits of your services.
- Local Community Engagement
Partner with local movers or real estate agents for cross-promotional opportunities. Get involved in local charity events like food or clothing drives, and encourage customers to declutter by donating unused items, reinforcing your brand’s community focus. Don’t forget to showcase your activities across social media.
- User-Generated Content
Get your customers involved by asking them to share photos of their newly organised homes after using your storage units. Run social competitions where customers can submit their best storage tips or organisation hacks, with a chance to win prizes or discounts. User-generated content not only builds engagement but also serves as authentic social proof for your business.
- Fun & Relatable Posts
Make your content relatable with memes or funny posts about the struggles of moving or organising. Think along the lines of “what happens when you try to store everything in your garage.” You can also tie in holidays like New Year’s or Spring Cleaning with helpful and light-hearted tips.
- Security Features Spotlight
Lastly, don’t forget to highlight your facility’s security or all your automated features as we know this is very important to customers. Share posts that outline the range of security measures you have in place, or your approach to smart access.
By implementing these content ideas, you can engage your audience, build trust, and position your self storage business as an essential, community-focused resource. Whether it’s offering valuable tips, sharing success stories, or promoting special deals, these strategies will keep your customers coming back and encourage new clients to choose you above the competition.
