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SSAA Convention, Cairns 2019

Date: August 27 – 29
Where: Cairns Convention Centre

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Event overview

The SSAA Convention 2019 brings leading speakers and experts in accelerating the self storage industry together with Australia’s and New Zealand’s leaders of today and tomorrow, giving us the knowledge and insight we need to compete — and win — in an ever changing world.

Over the course of 3 days you will hear from experts in the self storage industry and partners, revealing innovative methods to market your facility, new software and technology systems to help with the smooth running of your facility and Self Storage builders who can advise on best practice when getting your facility up and running.

Who should attend?

  • You are a self storage facility owner wanting to understand more about new innovations in the industry.
  • You are a self storage facility manager wanting to build the company up for the future.
  • You are a startup wanting to know more about the self storage industry
  • You are a service member who provides solutions to self storage facility owners.

Meet The Speakers

Our speakers are experts in their field across a range of industries, from online marketing to self storage building designs.

Tony Nash

Tony Nash started his first internet business in 1996. In 2004 Tony founded Booktopia, an online bookstore, with an allocated budget of $10 a day. The company’s first book sold in 3 days. Fast track ten years and Booktopia now sells one book every ten seconds, with an annual turnover of $115 million a year. It was listed in BRW’s Fast 100 from 2009 to 2014, 2016 and 2017, and was voted Australia’s Favourite Bookshop by the Australian Booksellers Association. One of the defining aspects of the business is its philanthropic program. So far Booktopia has donated $750K in books and cash to literacy based projects in Australia including indigenous literacy, writers festivals, readers conferences, library fundraising projects and book industry awards. 2014 saw Booktopia win the Telstra Medium Sized Business of the year award for NSW and the Smart Company Community Award for its philanthropic program supporting literacy, writers’ festivals and readers’ conferences. Booktopia recently launched a business within its business called Booktopia Publisher Services (BPS). This division offers book distribution and wholesale services for local and international publishers in the Australian marketplace. This means bookstores and businesses need to buy those books from BPS directly if they want to on sell them to their customers. After being a finalist for 7 years Booktopia finally took out the top award as the 2018 NSW Business of the Year and Medium Sized Business Award at the Telstra Business Awards 2018. In July 2018 Booktopia also won Best Pureplay Online Retailer at the Online Retail Industry Awards and Tony was acknowledged with the Industry Recognition Award. Tony is an entrepreneur, founder and chief executive officer in online retail. With a background in recruitment, programming, business development, selling, SEO and internet marketing, Tony has developed outstanding negotiation and leadership skills with a thorough understanding of sales, forecasting, bootstrapping, PR, empowerment and managing an executive team.

Kevin She

Kevin She introduced the mini storage concept to Hong Kong, launching SC Storage in 2001. SC Storage was the first in Hong Kong to develop a chain-store/retail format, opening new outlets near MTR stations and other convenient areas to create strong brand consciousness.

Jordana Borensztajn

Jordana Borensztajn is a social media strategist, presentation skills coach, author and humourist who inspires, educates and entertains audiences with action-packed and high-energy keynotes and workshops. Jordana’s experience includes being a News Corp Australia journalist, working as online music editor, content producer and social media manager at Nova Entertainment, writing a business-marketing book called Capture My Attention: How to Stand Out Online with Creative Content, performing two sold-out shows in the Melbourne International Comedy Festival, speaking at corporate conferences around the world, and running a schools program that explores online safety for students. Jordana has been featured on Channel 10’s The Living Room, Nova 100, ABC Radio National, WIN News, Channel 31, and across the Herald Sun, mX, the Sunday Herald Sun, The Age and The Sydney Morning Herald.

Cesare Carcano

Owner and CEO of Casaforte Self-Storage Group Italy and Switzerland, President of AISI (Italian Self Storage Association), founder of the Suisse Self Storage Association, founder and President until 2018 of FEDESSA (European Federation of the Self Storage Association). With his national and international professional experiences in the development of high-end projects, Cesare has directed, developed and provided added value to Advertisement, Marketing, Strategic Consulting, Logistics, Real Estate, and Self Storage companies in Belgium, Italy, Switzerland and the US.

Yvonne Adele

Yvonne began her career with Microsoft in Sydney, before travelling the world with the software giant. Returning to Australia she created the Ms Megabyte persona leading to a national media profile and a bestselling book teaching everyday Australians to love technology. Yvonne soon received invitations to speak and MC at corporate events with traditionally male-skewed speaker programs. She has since worked across a wide industry base including government, education, enterprise, small business, industry, marketing and tech. Famous for working closely with event teams, Yvonne offers innovative ideas where needed across the agenda, speakers, delegate experience, sponsor & exhibitor value, venues, theme, messaging and marketing. Yvonne is a Certified Speaking Professional – the highest designation for Speakers globally.

Darryl King

Darryl is a partner in Jackson Russell’s Business Law team. His areas of legal speciality are mergers and acquisitions, franchising, securities, and general corporate and commercial law. Darryl has over 20 years' experience of advising on, structuring and negotiating commercial transactions across a range of industry sectors. He specialises in contract negotiations, franchising, mergers and acquisitions, derivatives and securities, and general corporate and commercial law. Darryl is focused on providing effective commercial solutions in a New Zealand and international business environment. Darryl works with companies across a range of sectors, including food and beverage, retail, manufacturing, derivatives, business services and import/export sectors. His clients range from privately-held and family-owned business and investors through to subsidiaries of NZX listed companies, private equity owned companies and subsidiaries of multi-national companies. His international experience includes working in the London office of leading global law firm Allen & Overy. Darryl is an active member of the Franchise Association of New Zealand and is a member of the Association's Legislation and Government Liaison committees.

Andrew McKenzie

Andrew McKenzie is the State Leader of the Financial Services Group (FSG) team of Aon Risk Solutions, and with Leadership responsibility for the Northern Region of Australia. With 25 years’ experience in the insurance sector, Andrew has worked closely with clients to help them understand their full set of financial risk exposures, and develop bespoke solutions that are specifically designed to optimise their risk transfer strategy. In addition to specialising in the traditional financial lines and professional insurance classes (such as professional indemnity, directors’ and officers’ liability, commercial crime and financial institutions cover), Andrew and his team at AON are heavily focused on providing solutions and products for emerging risks such as cyber, and workplace health and safety (WHS) to protect organisations, their Boards and Executives, and most importantly their people.
HR Central

Damien Gooden

With over 20 years of experience in small businesses, Damien oversees a team of IT Developers and HR Specialists to provide Cloud-based software and HR advice all around Australia. He works closely with Franchise Groups to learn and understand the business and provide a unified HR solution. He holds qualifications in Human Resources and Information Technology (Business Systems).
Glenn Harris

Glenn Harris

Glenn is a Director at Bishop Collins Chartered Accountants, who brings a fun and professional dynamic to the team. Glenn started his Accounting career as a cadet in 1990 alongside doing his degree. By 1995 Glenn was a qualified Chartered Accountant. Glenn has a broad knowledge of the Accounting spectrum. Having owned his own practice “Harris and Associates” for 7 years, Glenn now loves to focus on business restructuring, property transactions and being a “sounding board” to businesses needing financial advice so he can assist in their growth. More recently Glenn has specialised in the Self-Storage industry. Advising owners on how to structure their business asset to legally pay less tax, providing management advice for their facilities and assisting with compliance tax matters.

Phillip Keenan

As a child Phil grew up in the Surf Life Saving culture, spending time surfing and volunteering at the beach. This upbringing, of helping others, combined with a love of all things business, led Phil to Accounting. Phil has been a part of the Bishop Collins team since 2000. Upon graduating from Newcastle University in 2004, Phil went on to complete his CA in 2007 and his Master of Taxation in 2012. Phil’s greatest strength is his ability to review existing business structures and improve a client’s position from both an income tax and asset protection perspective. These are valuable skills to possess as they are transferable across all accounting fields. Allowing Phil to broaden his expertise and advise clients in the areas he is most passionate about – Property Investment and Development. Phil describes himself in three words as honest, driven and determined. All great qualities which are demonstrated with us every day at Bishop Collins and contributed to his promotion to a Director of the company in 2017. Favourite Quote: “Life is a journey to be experienced not a problem to be solved” – Winnie The Pooh

Michael Dogger

Michael has been in the Self Storage industry for more than 8 years. With a background in Electrical Engineering, Finance and Telecommunications, Michael has brought varied experience to innovate the Self Storage Industry. He wrote “RapidStor” – the world’s first online integrated move in procedure for storers that uses SiteLink’s API, used by leading Self Storage companies and the AccessEzy iOS app, a world first for Self Storage access control. Michael is responsible for the development and strategic direction of many Self Storage websites. As the CEO of Centreforce Technology Group, he is responsible for the day to day running of the group. Michael is also the Chief Financial Officer of a US based property investment firm.

Andy Pudmenzky

Having designed his first hand-coded website at the age of 13 (back in the days of 28.8kbit/s modems, mind you), Andy developed a keen interest in web & audio / visual technologies since he was old enough to reach the keyboard. Since 2006, Andy has held the position of Marketing Manager at a Brisbane-based software company, where he sets budgets & formulates campaigns, designs print / web / video content, writes content for eBooks & inbound marketing collateral, and designs & maintains a number of company websites. Andy has over two decades of proven working experience and holds certifications in a number of video, marketing, technical, audio visual and UX areas
Susen SSAA

Susan Phillips

Susan Phillips is the Chief Executive Officer of the Self Storage Association of Australasia based in Melbourne with her entry to self storage commencing back in 2005 in Charters Towers, North Queensland where Susan built her first self storage facility. Her interest in giving back to her community led to several roles within the Chamber of Commerce, the Townsville Hospital and Health Service Board, the Queensland Government Business Advisory Group and a board position with the Self Storage Association.

Hugh Davies

Hugh is a Senior Valuer within the Real Estate Advisory team at Urbis. Hugh has over seven years’ experience in the commercial property sector, specialising in the valuation and analysis of both operational and proposed self storage facilities throughout Australia and New Zealand. Hugh is excited about the future of the self storage industry and has built an extensive professional network within the self storage industry including financiers, analysts, owners and managers.

Patrick Mulcahy

Patrick Mulcahy is part of the Real Estate Advisory team at Urbis. In his role he has undertaken valuation and advisory work in all major self storage markets across Australia and New Zealand. Patrick has also been responsible for the publication of the Urbis Storage Index and the Urbis Self Storage Supply Tracker. Patrick enjoys being part of the ever evolving self storage industry and is looking forward to seeing how it will continue to grow in the future.

Andrea SSAA

Andrea Bowman

Andrea Bowman is the inhouse paralegal to the SSAA. She has over 22 years’ administrative experience in various roles, including Paralegal and legal assistance roles both in Melbourne and Canada (approx. 15 years in legal).
David Backwell

David Blackwell

David is a Director within the Real Estate Advisory team at Urbis. David joined Urbis from Blackwell Consulting in 2012 and has over 35 years’ experience in the real estate industry concentrated in property valuation and specialised consultancy. Over his 20-year association with the self storage industry, David has assisted with a range of valuation, transaction management and consulting assignments across Australasia. David is regarded as an expert in the self storage industry, having undertaken work for all major market participants including Kennards Self Storage, Abacus Property Group, Rent A Space, Safe ‘n’ SOUND, Fort Knox Storage and National Storage.

Rennie Schafer

CEO – Federation of European Self Storage Associations (FEDESSA)   Rennie Schafer has been part of the self storage industry for over 15 years.  He was the first full time executive officer of the Self Storage Association of Australasia from 2004 until 213 during which time the membership almost doubled. He also helped in the development of the Asian market organising the first meetings of Asian Self Storage operators.  In 2013 Rennie moved to the UK to head up the UK Self Storage Association.  In 2014 his role was expanded to become the CEO of the Federation of European Self Storage Associations where he was tasked with creating common operating standards and legal terms across the growing European Industry.    Rennie has seen hundreds of self storage stores around the world and worked with a range of operators from large publically listed companies to small family run storage sites.  He has an MBA and is a member of the Oxford University High Performance Leadership Programme.

Tony Raunic

A lawyer advising in Local Government, Property and Construction, Wills and Estates, and Self-Storage. The greatest skill Tony offers his clients is his natural ability to present often complex commercial issues in an easy to understand manner. Just as importantly, he quickly grasps the essential details of an enterprise or document, unravelling them in simple and easy to comprehend terms. This is not surprising, given Tony’s diverse career history involving: - 20 years’ experience in property and commercial law - Owning and operating successful legal and financial services businesses Coveted local government insight, serving as an elected councillor and Mayor for several terms. Tony’s approachable manner and friendly disposition has seen him develop a long-standing and loyal client base who seek his help with many issues including: -Statutory and local government authorities for advice on general property, commercial, environment, governance, probity and town planning matters -Developers, vendors and purchasers regarding residential and commercial sales, leases, subdivisions and off-the-plan transactions -Assisting corporates and other entities successfully navigate their dealings with Commonwealth and State Government departments, statutory authorities and local governments.

Jonathan Perrins

Jonathan Perrins has been involved in the steel building products and property related industries since the mid-eighties. His business interests include self storage ownership in the United Kingdom and Australia; self storage design, manufacture and construction in Australia, Asia, and Europe; along with industrial/commercial property development. He is the founder of Steel Storage Group worldwide. He was involved with the first Self Storage Association conference in the United Kingdom (UK) and is a past Chairman of the Self Storage Association of Australasia (SSAA), following 5 years as a board member. In August 2012 he was presented with a “Lifetime Membership Award” from the SSAA, becoming the ninth person to receive this award. Jon is a co-founder of Universal Self Storage Funds Management (USSFM), which is a fund manager focused on self storage development in Australia and the UK.  USSFM presently has $250 million of self storage assets under management.

Grant Shaw

Border Watch is the single collection point for community and industry information about suspicious or illegal immigration, customs or border-related activities. So if you see something suspicious—or something that just doesn't feel right—flag it anonymously with Border Watch and help the Australian Border Force keep our community safe.  Even the smallest piece of information could be useful. You don't have to give your name.

Ryan Coom

Ryan is currently the Marketing and IT Manager for National Mini Storage, Auckland, New Zealand. During his 19 years in the industry he has gained experience and skills across a wide range of the business. Originally digging drains, to working on the frontline at facilities, to senior head office management it has provided Ryan the opportunity to understand all levels of the business, from customer service, branch management, contract negotiation with suppliers, general operations management, staff training, data analysis and statistics, to now currently focusing on marketing with a strong focus on digital marketing, pricing strategy, IT, new facility layout, and establishing a call centre.

Jonathan Layton

Jonathan Layton has been in the self-storage for over 20 years. During this time he has been involved in all aspects of the design, manufacture and construction of hundreds of facilities through our Australia and New Zealand. For the past 6 years Jonathan is the Managing Director of Storco Storage Systems, the industry leader in Self storage manufacture and construction.

Linda Sharkey

Linda Sharkey is a Certified Practising Valuer, Chartered Valuation Surveyor and leader of the self storage team at Urbis. With 12 years’ experience, she has full geographical coverage in valuations and advisory across Australia and New Zealand. In addition to self storage, Linda is experienced in highest and best use analysis, feasibility testing, value capture and market trend studies.

Greg Griffith

Greg brings a breadth of business expertise, understanding of family businesses, and experience with federated organisations like Family business Australia and has held the position of CEO since late 2016. In his previous role as CEO of Dairy Farmers Milk Co-operative, which he held for 8 years, Greg successfully developed and implemented the strategic vision of the business, whilst managing a broad range of key stakeholders. Prior to this, Greg held positions as CEO of Destination Melbourne Limited and senior roles with Victorian Farmers Federation. A Melbournian, Greg was also General Manager of Melbourne Football Club in the early 2000s.

Craig Salter

Craig Salter is a health and safety innovator, who prides himself on providing simple, practical, and jargon free health and safety guidance – best captured by his “War on Safety ” webinar series, that was released 2018. A career that started as the Sports Science Officer for Cricket Australia and Lecturer at the University of Canberra, Craig transitioned to health and safety holding advisory and management roles within both the legal and retail industries. Starting Action OHS Consulting in 2011, Craig founded Safety Champion Software in 2015 – a software solution designed to support businesses of all sizes, more easily manage their legal health and safety obligations. Craig works closely with both small businesses and enterprise clients to understand their business and operational needs to provide holistic and practical health and safety solutions. He holds post graduate qualifications in Health and Safety, is a Lead OHS Management System Auditor, a Member of the Health and Safety Institute of Australia, and Member of Australian Institute of Occupational Hygiene. In addition, he is a voluntary member on the Reach Foundation’s Risk Advisory Committee.

Graeme Armstead

With more than 25 years' experience in litigated matters, there are few issues that Graeme has not seen or successfully managed. Graeme acts for many of Australia’s leading insurers and for over 20 years he has acted for a large self-insurer. Graeme also acted for one of our largest telcos. He has been successfully involved in a number of landmark cases. He handles sensitive toxic tort and asbestos cases along with a diverse range of larger claims. Many of his cases involve complex contractual and contribution issues. He has managed to successfully insulate a client from the possibility of a very large number of claims associated with the potential exposure to a carcinogen. Graeme provides clients with strategic advice aimed at avoiding claims. He also advises clients involved in recovery matters, prosecutions, coronial enquiries and helps clients who have had an involvement in catastrophic accidents. His focus is on achieving the best outcome for each client in each case. His expertise and highly practical approach is invaluable to self storage facility operators and owners faced with legal claims For several years Graeme has been annually recognised by the respected publication, Doyles Guide, as a recommended dust diseases lawyer and a leading workers compensation lawyer (defendant).

Duncan Unwin

Duncan Unwin has been involved with the evolution of electronic payments for the past two decades.  At Global Payments, he is working on developing the organisation's omnichannel payments products for the Australia market.  Prior to joining Global Payments, Duncan led a number of industry transformation programmes in the finance sector.  

What to expect

Our 3 day event gives you the opportunity to attend educational sessions, workshops, self storage facility tours, networking events and more.

Event Schedule

Program Announced

Over the course of 3 days we have a range of both night and daytime activities for our members to participate in.
Date Speakers & Tradeshow Session Info Time
Tuesday 27 August 2019 Registrations Open 07:00 AM
Tuesday 27 August 2019 Welcome Breakfast – Outdoor Plaza 07:30 AM – 8:30 AM
Tuesday 27 August 2019 Andy Pudmenzky,
Big Budda Boom

Topic – Grass Roots to Greatness

“Grassroots to Greatness – Storage Success Through Marketing” – Join self storage marketing guru Andy Pudmenzky for a workshop packed to the brim with useful, actionable marketing tips & tricks for your self storage facility. In this session, we’ll cover, SEO techniques, local marketing tactics and facility value adds so you can make the most of your marketing efforts

09:00 AM
Tuesday 27 August 2019 Darryl King, Jackson Russell
Legal New Zealand

Topic – The Legal Power Hour – An update on NZ legislative changes for owners, directors, and managers.

How to ensure you comply with NZ law on your journey Outside the Box in relation to Privacy law changes, Cartel criminalisation, and Consumer law. This session will also provide a heads-up on recent changes in the employment law space, including trial period changes, minimum wage increases, domestic violence leave and a reminder of the potential liability for directors and others who are involved in employment law non-compliance.

09:00 AM
Tuesday 27 August 2019 Tony Raunic & Graeme Armstead,
Hunt & Hunt Lawyers

Topic – Show me the Money

Tips to avoid defaulting storers – the engagement process, making your agreements more effective – and what to do when they don’t pay – default action, entering the space, securing the goods, selling stored goods, dealing with motor vehicles, searching the Personal Property Securities Register and dealing with third party interests, getting rid of valueless goods.

09:00 AM
Tuesday 27 August 2019 Morning Tea & Network Break 10:15 AM
Tuesday 27 August 2019 Glenn Harris & Phillip Keenan                      Bishop Collins STREAM 1

Topic – It’s Likely you are paying too much!!

How does it make you feel when we tell you that, as experts in the Self-Storage Industry, we can confidently say most Self-Storage operators are paying an excessive amount of tax!
From experience we know 87% of Self Storage clients pay more tax than necessary on trading and capital profits on the sale of their facility.
This same percentage of Self Storage operators have been exposed to potential risks they were unaware of. Are you in the 87%?

10:45 AM
Tuesday 27 August 2019 Damien Gooden
HR Central

Topic – HR Headaches

How is your HR?
For example, are you employing staff under a Fair Work Act Modern Award?
Are you familiar with the NES?
Do you know what an IFA is?
How do you manage underperforming staff?
Got a headache yet?
This presentation will be the paracetamol to remove your HR pain and get your head around the compulsory HR obligations that are pertinent to SSAA Business Owners/Managers.

10:45 AM
Tuesday 27 August 2019 Panel: Anthony Regis, Jonathan Layton, Jon Perrins.
Moderator: Jason Keane

Topic – Challenges in Design and Construction

Self Storage Construction is governed by several codes across Australia and New Zealand at local, state and federal levels. Our panel will decipher these codes and the many other challenges in the building and design process including architectural cladding, compartmentalization & zoning, active and passive fire measures (deemed to comply vs. alternate fire solution), retrospective compliance, building trends, and office retail functionality

10:45 AM
Tuesday 27 August 2019 Lunch & Networking Break 12:00 PM
Tuesday 27 August 2019   SSAA Facility Tours 01:30 PM
Tuesday 27 August 2019   Welcome Reception – Cairns Aquarium 06:30 PM – 8:30 PM


Date Speakers & Tradeshow Session Info Time
Wednesday 28 August 2019 Registration and Arrival Tea and Coffee 07:30 AM
Wednesday 28 August 2019 Susan Phillips, CEO, SSAA & Major Sponsor, Visy Boxes & More Main Plenary

Welcome to the SSAA Convention 2019

08:15 AM
Wednesday 28 August 2019 Linda Sharkey & David Blackwell
Opening Keynote

Topic – Peak or False Summit?

Linda Sharkey and David Blackwell will provide an overview of the self storage market in Australia and New Zealand. They will share views on where we are in the current market cycle and explore rising trends affecting the value of self storage assets.

In partnership with the SSAA, Linda and David will launch the exciting new interactive “mapping” tool which will be available to SSAA members. the tool will allow members to quantify and explore existing and proposed self storage facilities (supply) in specific regions, overlayed with demographic data to help measure the respective demand in the region.

08:30 AM
Wednesday 28 August 2019 Andrew McKenzie

Topic – Cyber Risk: new emerging risks that you may not be protected for, nor prepared in the event of an attack or incident

With the increasing number of local and global cyber events impacting organisations of every size, cyber risk as an exposure needs to be addressed and managed with urgency. Nearly 65 percent of organisations expect their cyber risk exposure to increase in the next two years, yet significant concern exists across all industries with their present level of cyber risk. Having a comprehensive cyber risk mitigation strategy in place is your first line of defence in limiting the damage that a data breach or cyber incident could have.

What does the mandatory breach notification environment actually mean? How social engineering as a risk is permeating across business, and why you are not protected “It’s a well-known fact that no other section of the population avail themselves more readily and speedily of the latest triumphs of science than the criminal class”

What are the latest significant cyber events from around the globe, and how have these scenarios played out for organisations affected

09:30 AM
Wednesday 28 August 2019 Greg Griffith Family Business Australia STREAM 2

Topic – Consumers Love Family Businesses

Did you know that Family Businesses are more trusted by consumers or that consumers are willing to pay more for products / Services offered by a Family Business? – Yet only 50% of consumers know which companies are Family Businesses. so how do you generate an advantage for your Family Business. In this presentation, Greg Griffith will guide you on the “how to” over non-family competitors so you can leverage from your “family business” status

09:30 AM
Wednesday 28 August 2019 Tony Raunic & Darryl King                                Hunt & Hunt & Jackson Russell

Moderator – Andrea Bowman


Topic – Lifting the Lid on Legal

A collaboration between our Australian and New Zealand Legal Teams to answer your ‘Out of the Box’ questions.

09:30 AM
Wednesday 28 August 2019 Morning Tea & Network Break 10:30 AM
Wednesday 28 August 2019 Kevin She
SC Storage –  Hong Kong
Main Plenary

Topic – Dealing with Disaster

Kevin She will share his knowledge on dealing with the disaster & the aftermath of a fire that engulfed his self storage facility in Hong Kong. Five years on – what lessons were learned and how did he rebuild his business and reputation.

11:00 AM
Wednesday 28 August 2019 Grant Shaw & Megan Ellis                              Border Watch & NZ Customs STREAM 1

Topic – Help Protect Our Borders

Border Watch Australia and NZ Customs combine forces to present a united front to educate the self storage industry on matters relating to border security, suspicious activities and the movement of illicit contraband. Our presenters will be joined on stage by the SSAA lawyers, Hunt & Hunt who will provide advice on the legal obligations of facility operators when dealing with storers and illegal activity.

12:00 PM
Wednesday 28 August 2019 Michael Dogger
R6 Digital

Topic –State of the Nation – Online Advertising in Australia & NZ 2019

Hear about the latest trends in Digital Marketing, including Google AdWords, SEO, Facebook and Programmatic advertising for Self Storage. The experts at R6 Digital, market over 100 facilities throughout Australia, Asia, and New Zealand, and will share about how the landscape has changed over the last 12 months. Michael delivers practical and tested insights that you can implement in your storage facility today, helping you to compete in the ever-growing competitive landscape.

12:00 PM
Wednesday 28 August 2019 Glenn Harris & Zoran Malesevic                  Bishop Collins & Harzed Finance STREAM 3

Topic – “Are you Swimming with the Sharks” – You and the Banking Royal Commission

This highly informative presentation will highlight the key risks surrounding your current financial and business structure and how you can protect your assets. What have we learnt from the Banking Royal Commission?

12:00 PM
Wednesday 28 August 2019 Lunch & Networking Break 01:00 PM
Wednesday 28 August 2019 Guest – Kristy Cherry, National Storage
Main Plenary

Kristy Cherry in Conversation with David Blackwell

Discussions will cover the growth of the National Storage REIT and the development of National Storage’s management structure and business culture. We will cover Kristy’s journey with National Storage and explore the diversity of functions and the profile of key National Storage team members. The interview will provide a rare insight into the demands of growing a major, listed, self storage REIT in Australia and New Zealand from the perspective of a female executive.

02:00 PM
Wednesday 28 August 2019 Ryan Coom
National Mini Storage
Main Plenary

Case Study – 2018 Facility of the Year – National Mini Storage

A start to finish look at how National Mini Storage created their Newmarket facility and won the 2018 Facility of the Year. From site selection, design, construction, marketing, social media and the performance of the facility, you will hear of some of the challenges faced during the construction as well as some marketing ideas from thinking outside the box being used by National Mini Storage.

03:00 PM
Wednesday 28 August 2019 Hugh Davies & Patrick Mulcahy

Topic – Current Trends & New Supply, Australia & New Zealand

The self storage industry in Australia and New Zealand has expanded significantly over recent years with more new facilities on the horizon. In this presentation, Hugh Davies and Patrick Mulcahy from the Urbis Real Estate Advisory team analyse the impacts and emerging trends following this new supply and what it means for your self storage facility.

04:00 PM
Wednesday 28 August 2019 Duncan Unwin

Topic – What does the future look like in a cashless society.

An increasing number of people carry little or no cash in their wallet day-to-day. The cheque is now a rarity. We also are seeing the rise of seamless payments in the sharing economy. What will the next decade look like? How will this affect the storage industry?

04:00 PM
Wednesday 28 August 2019 Craig Salter
Action OHS Consulting

Topic – Making Health and Safety Simple

If the thought of “health and safety” makes you cringe, feel confused, frustrated or uncertain – you’re not alone. And we get it. The acronyms, the “rules” and the rhetoric commonly associated with health and safety, can make it easier to turn a blind eye, rather than lend an ear to understand. And honestly, this makes us sad.

During this session, we will breakdown health and safety into what you as a member of the SSAA, need to know and why. We will not rant, confuse, or make you feel uncomfortable; and where we do advise you of “safety-things” that you should consider, there will be a clear explanation!

Attend if you want to get a better understanding of the following:

  • Your legal obligations in “real-speak” not “legal-speak”
  • Health and Safety acronyms explained
  • Common misconceptions regarding Health and Safety, and
  • IMPORTANTLY – Practical solutions that you can take back and easily introduce into your workplace

In addition, attend to learn more about the exciting partnership Action OHS Consulting has established with the SSAA

04:00 PM
Wednesday 28 August 2019 Yvonne Adele Women, Wine & Wisdom – High Tea – Separate registration and payment required – Meeting Room 8

Yvonne Adele believes everyone has limited ability to think creatively about everyday challenges, and she is on a mission to show people how to unleash those hidden talents. She calls it a “friendly poke in the eye” and has you bursting with fresh ideas in no time!

Join us for this 90 minutes out of the box session, where Yvonne will facilitate an incredible sharing of business success amongst self storage sisters & brothers in the room. You’ll spark new ideas, share your old ones and have lots of fun along the way.

04:00 PM
Wednesday 28 August 2019 Trade Show in the Spotlight

Cocktail Event in the Trade Area

05:00 – 7:00 PM


Date Speakers & Tradeshow Session Info Time
Thursday 29 August 2019 Arrival Tea and Coffee 08:00 AM
Thursday 29 August 2019 Andrea Bowman, Bryan Furtado, Vanaja Thomas, SSAA Paralegal, Marketing & Membership Main Plenary

Topic – What’s Inside the SSAA Box?

A snapshot of the SSAA member services

08:30 AM
Thursday 29 August 2019 Main Plenary

Annual General Meeting, Self Storage Association of Australasia

09:00 AM
Thursday 29 August 2019 2019 Convention Group Photo 10:00 AM
Thursday 29 August 2019 Morning Tea & Network Break 10:00 AM
Thursday 29 August 2019 Jordana Borensztajn Main Plenary

Topic – Next Generation Communication: How 4 Generations Can Learn to Speak the Same Language.

For the First time in history, four generations are working together under one corporate roof. What if businesses can learn to harness the power of the next generation and use it to their advantage? Through exploring the qualities and traits that differentiate Baby Boomers, Gen X, Gen Y and Gen Z, as well as the way in which technology has impacted how we all communicate and connect, Jordana will provide attendees with action steps to help understand, motivate and effectively manage younger employees so that different generations can “speak the same language” and work in harmony to achieve the same business goals.

10:30 AM
Thursday 29 August 2019 Cesare Carcano, Casaforte Self Storage – Italy Main Plenary

Topic – Meet Max

“Vision, consistency and choice” is the motto and a way of thinking outside the box for Cesare Carcano. Cesare recognised the technological revolution as a key point of his company’s development. He understood the need for automation, whilst retaining the personal touch. Meet Max. Find out how Max can maximise the customer satisfaction experience.

11:30 AM
Thursday 29 August 2019 Lunch & Network Break 12:30 PM
Thursday 29 August 2019 Panel – Rennie Schafer, Kevin She, Cesare Carcano & Jon Perrins.

Moderator – Susan Phillips

Main Plenary

Topic – International Panel

Learn how self storage is developing in Europe and Asia. Not just figures on growth and revenue but innovations in unmanned sites, how self storage is being sold online, discounting strategies to increase length of stay, the impact of national media exposure on the industry and more.

01:30 PM
Thursday 29 August 2019 Tony Nash
CEO & Founder, Booktopia
Main Plenary

Topic: Disruption in an Aggregator World

Tony’s definition of entrepreneurship is… that everyone is an entrepreneur. It doesn’t necessarily mean you run your own business. It could mean that you are working for someone but designing a new system, a new piece of engineering, etc. So, his message is very much inclusive. Tony will share 15 golden nuggets that he has used to build Booktopia up from a $10 a day budget, taking 3 days to sell his first book, to a $130m company with 200 staff, $10 million of automation, $13 million of software, 13,000 sqm and donated over $800K to literacy projects in Australia. All of that with no external investment. Booktopia simply sold more books and used that money to grow. They are completely self-funded. His 15 golden nuggets can be used in life, business, relationships, parenting, leadership, and many more situations.

2:30 PM
Thursday 29 August 2019 Trade Exhibition Prize Draws, Close & Preview of SSAA Convention 2020 03:30 PM
Thursday 29 August 2019 Close of Day 3 & Bump Out 4:00 PM
Thursday 29 August 2019 Gala Dinner & SSAA Awards for Excellence 6:45 PM


Meet the people that need to meet you

Exhibiting as a solution provider at the SSAA Convention gives you access to over 300 attendees . Our attendees are key decision makers that are motivated and interested in the products and services that will best suit their business model and its goals

Meet and Greet

Exhibiting at the SSAA Convention is a great way to tell the industry that your company is the real deal and large enough to handle their account. And for those that already know and love you, it’s the perfect time to meet face-to-face with your clients

Out of Sight, Out of Mind

The old saying is never truer…Exhibitions are a great opportunity to see what new solutions are being offered by the industry and by your competitors, so you can stay at the top of your game

What last years attendees said

SSAA Awards For

The Self Storage Association of Australasia (SSAA) Industry Awards pay tribute to high achievers and leaders, promote success stories and motivate others to become high achievers. The awards have become the peak recognition for those working in the self storage industry and highlight the commitment this industry has made to improving the excellent levels of service offered and the very real successes resulting from hard work and innovation.

Please note that all entries must be submitted by Friday, 31st May 2019. So, don’t delay and get your entry in now.

Award Categories

Facility of the Year (Less than 150 units)

Sponsored by Southwell Lifts & Hoists

Facility of the Year (Between 150 & 500 units)

Sponsored by Midland Insurance

Best Expansion/Upgrade

Sponsored by Highway Frontage

Facility of the Year (More than 500 units)

Sponsored by Visy Boxes & More

Innovation / Business Initiative / Sustainability

Sponsored by Lock Distributors

Community Engagement

Sponsored by Steel Storage

Manager of the Year

Sponsored by Storman

Service Member of the Year

Sponsored by Self Storage Association of Australasia

Ticket Pricing & Packages

We have a range of ticket packages available with a range of add-ons to make your convention experience more enjoyable.

Registration Type

Individual Booking- 3 Day Pass

  • 3 day convention entry pass
  • Facility Tours
  • Networking Breakfast
  • Networking Evening Reception
  • Tradeshow in Spotlight
  • Gala Awards Dinner
  • Self Storage Goodie Bag
  • Morning tea & lunch included on all days


Register Now

Registration Type

Group Booking- 3 Day Pass

  • 3 day convention entry pass
  • Facility Tours
  • Networking Breakfast
  • Networking Evening Reception
  • Tradeshow in Spotlight
  • Gala Awards Dinner
  • Self Storage Goodie Bag
  • Morning tea & lunch included on all days


Register Now

Travel & Accommodation

Cairns Convention & Exhibition Centre
Sheridan St & Wharf St, Cairns City QLD 4870, Australia

We are happy to advise that our delegates are able to receive discounted rates during their stay whilst attending our convention with the following accommodation options. To learn more and make your booking click below.

Click to Book Here
VISY Boxes & More
Storco Logo

Event Sponsors

Major Sponsor

VISY Boxes & More

Platinum Sponsor

Gold Sponsors

PTI Security Systems
AON logo
Urbis logo

Silver Sponsors

Award Sponsors

Lanyard Sponsor

Welcome Breakfast Sponsor

Catering Sponsor

Sentinel Australasia


100 available
SSAA Convention 2 Day Pass$1,500.00
Unlimited available
SSAA Convention 2019 Member Pass$2,000.00