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SSAA Convention, Cairns 2019

Date: August 27 – 29
Where: Cairns Convention Centre

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Event overview

The SSAA Convention 2019 brings leading speakers and experts in accelerating the self storage industry together with Australia’s and New Zealand’s leaders of today and tomorrow, giving us the knowledge and insight we need to compete — and win — in an ever changing world.

Over the course of 3 days you will hear from experts in the self storage industry and partners, revealing innovative methods to market your facility, new software and technology systems to help with the smooth running of your facility and Self Storage builders who can advise on best practice when getting your facility up and running.

Who should attend?

  • You are a self storage facility owner wanting to understand more about new innovations in the industry.
  • You are a self storage facility manager wanting to build the company up for the future.
  • You are a startup wanting to know more about the self storage industry
  • You are a service member who provides solutions to self storage facility owners.

Meet The Speakers

Our speakers are experts in their field across a range of industries, from online marketing to self storage building designs.

Tony Nash

Tony Nash started his first internet business in 1996. In 2004 Tony founded Booktopia, an online bookstore, with an allocated budget of $10 a day. The company’s first book sold in 3 days. Fast track ten years and Booktopia now sells one book every ten seconds, with an annual turnover of $115 million a year. It was listed in BRW’s Fast 100 from 2009 to 2014, 2016 and 2017, and was voted Australia’s Favourite Bookshop by the Australian Booksellers Association. One of the defining aspects of the business is its philanthropic program. So far Booktopia has donated $750K in books and cash to literacy based projects in Australia including indigenous literacy, writers festivals, readers conferences, library fundraising projects and book industry awards. 2014 saw Booktopia win the Telstra Medium Sized Business of the year award for NSW and the Smart Company Community Award for its philanthropic program supporting literacy, writers’ festivals and readers’ conferences. Booktopia recently launched a business within its business called Booktopia Publisher Services (BPS). This division offers book distribution and wholesale services for local and international publishers in the Australian marketplace. This means bookstores and businesses need to buy those books from BPS directly if they want to on sell them to their customers. After being a finalist for 7 years Booktopia finally took out the top award as the 2018 NSW Business of the Year and Medium Sized Business Award at the Telstra Business Awards 2018. In July 2018 Booktopia also won Best Pureplay Online Retailer at the Online Retail Industry Awards and Tony was acknowledged with the Industry Recognition Award. Tony is an entrepreneur, founder and chief executive officer in online retail. With a background in recruitment, programming, business development, selling, SEO and internet marketing, Tony has developed outstanding negotiation and leadership skills with a thorough understanding of sales, forecasting, bootstrapping, PR, empowerment and managing an executive team.

Kevin She

Kevin She introduced the mini storage concept to Hong Kong, launching SC Storage in 2001. SC Storage was the first in Hong Kong to develop a chain-store/retail format, opening new outlets near MTR stations and other convenient areas to create strong brand consciousness.

Jordana Borensztajn

Jordana Borensztajn is a social media strategist, presentation skills coach, author and humourist who inspires, educates and entertains audiences with action-packed and high-energy keynotes and workshops. Jordana’s experience includes being a News Corp Australia journalist, working as online music editor, content producer and social media manager at Nova Entertainment, writing a business-marketing book called Capture My Attention: How to Stand Out Online with Creative Content, performing two sold-out shows in the Melbourne International Comedy Festival, speaking at corporate conferences around the world, and running a schools program that explores online safety for students. Jordana has been featured on Channel 10’s The Living Room, Nova 100, ABC Radio National, WIN News, Channel 31, and across the Herald Sun, mX, the Sunday Herald Sun, The Age and The Sydney Morning Herald.

Cesare Carcano

Owner and CEO of Casaforte Self-Storage Group Italy and Switzerland, President of AISI (Italian Self Storage Association), founder of the Suisse Self Storage Association, founder and President until 2018 of FEDESSA (European Federation of the Self Storage Association). With his national and international professional experiences in the development of high-end projects, Cesare has directed, developed and provided added value to Advertisement, Marketing, Strategic Consulting, Logistics, Real Estate, and Self Storage companies in Belgium, Italy, Switzerland and the US.

Yvonne Adele

Yvonne began her career with Microsoft in Sydney, before travelling the world with the software giant. Returning to Australia she created the Ms Megabyte persona leading to a national media profile and a bestselling book teaching everyday Australians to love technology. Yvonne soon received invitations to speak and MC at corporate events with traditionally male-skewed speaker programs. She has since worked across a wide industry base including government, education, enterprise, small business, industry, marketing and tech. Famous for working closely with event teams, Yvonne offers innovative ideas where needed across the agenda, speakers, delegate experience, sponsor & exhibitor value, venues, theme, messaging and marketing. Yvonne is a Certified Speaking Professional – the highest designation for Speakers globally.

Darryl King

Darryl is a partner in Jackson Russell’s Business Law team. His areas of legal speciality are mergers and acquisitions, franchising, securities, and general corporate and commercial law. Darryl has over 20 years' experience of advising on, structuring and negotiating commercial transactions across a range of industry sectors. He specialises in contract negotiations, franchising, mergers and acquisitions, derivatives and securities, and general corporate and commercial law. Darryl is focused on providing effective commercial solutions in a New Zealand and international business environment. Darryl works with companies across a range of sectors, including food and beverage, retail, manufacturing, derivatives, business services and import/export sectors. His clients range from privately-held and family-owned business and investors through to subsidiaries of NZX listed companies, private equity owned companies and subsidiaries of multi-national companies. His international experience includes working in the London office of leading global law firm Allen & Overy. Darryl is an active member of the Franchise Association of New Zealand and is a member of the Association's Legislation and Government Liaison committees.
HR Central

Damien Gooden

With over 20 years of experience in small businesses, Damien oversees a team of IT Developers and HR Specialists to provide Cloud-based software and HR advice all around Australia. He works closely with Franchise Groups to learn and understand the business and provide a unified HR solution. He holds qualifications in Human Resources and Information Technology (Business Systems).
Glenn Harris

Glenn Harris

Glenn is one of the Bishop Collins Directors, who brings a fun and professional dynamic to the team. As a child Glenn chose to be an Accountant over a vet as he discovered, through work experience, that he loved using numbers and being part of a team. Glenn loves being a problem solver. His passion for Accounting is continually being fuelled through helping clients when they feel they have a problem too big. Glenn loves giving clients hope for the future and reassuring them “everything will be ok”. Glenn started his Accounting career as a cadet in 1990 alongside doing his degree. By 1995 Glenn was a qualified Chartered Accountant. Glenn has a broad knowledge of the Accounting spectrum. Having owned his own practice “Harris and Associates” for 7 years, Glenn now loves to focus on business restructuring, property transactions and being a “sounding board” to businesses needing financial advice. When asked to describe himself in 3 words Glenn is very modest in his reply of: “funny, handsome and intelligent”.

Phillip Keenan

As a child Phil grew up in the Surf Life Saving culture, spending time surfing and volunteering at the beach. This upbringing, of helping others, combined with a love of all things business, led Phil to Accounting. Phil has been a part of the Bishop Collins team since 2000. Upon graduating from Newcastle University in 2004, Phil went on to complete his CA in 2007 and his Master of Taxation in 2012. Phil’s greatest strength is his ability to review existing business structures and improve a client’s position from both an income tax and asset protection perspective. These are valuable skills to possess as they are transferable across all accounting fields. Allowing Phil to broaden his expertise and advise clients in the areas he is most passionate about – Property Investment and Development. Phil describes himself in three words as honest, driven and determined. All great qualities which are demonstrated with us every day at Bishop Collins and contributed to his promotion to a Director of the company in 2017. Favourite Quote: “Life is a journey to be experienced not a problem to be solved” – Winnie The Pooh

Michael Dogger

Michael has been in the Self Storage industry for more than 8 years. With a background in Electrical Engineering, Finance and Telecommunications, Michael has brought varied experience to innovate the Self Storage Industry. He wrote “RapidStor” – the world’s first online integrated move in procedure for storers that uses SiteLink’s API, used by leading Self Storage companies and the AccessEzy iOS app, a world first for Self Storage access control. Michael is responsible for the development and strategic direction of many Self Storage websites. As General Manager of the Centreforce Technology Group, he is responsible for the day to day running of the group. Michael is also the Chief Financial Officer of a US based property investment firm.

Andy Pudmenzky

Having designed his first hand-coded website at the age of 13 (back in the days of 28.8kbit/s modems, mind you), Andy developed a keen interest in web & audio / visual technologies since he was old enough to reach the keyboard. Since 2006, Andy has held the position of Marketing Manager at a Brisbane-based software company, where he sets budgets & formulates campaigns, designs print / web / video content, writes content for eBooks & inbound marketing collateral, and designs & maintains a number of company websites. Andy has over two decades of proven working experience and holds certifications in a number of video, marketing, technical, audio visual and UX areas
Susen SSAA

Susan Phillips

Susan Phillips is the Chief Executive Officer of the Self Storage Association of Australasia based in Melbourne with her entry to self storage commencing back in 2005 in Charters Towers, North Queensland where Susan built her first self storage facility. Her interest in giving back to her community led to several roles within the Chamber of Commerce, the Townsville Hospital and Health Service Board, the Queensland Government Business Advisory Group and a board position with the Self Storage Association.

Rennie Schafer

CEO – Federation of European Self Storage Associations (FEDESSA)   Rennie Schafer has been part of the self storage industry for over 15 years.  He was the first full time executive officer of the Self Storage Association of Australasia from 2004 until 213 during which time the membership almost doubled. He also helped in the development of the Asian market organising the first meetings of Asian Self Storage operators.  In 2013 Rennie moved to the UK to head up the UK Self Storage Association.  In 2014 his role was expanded to become the CEO of the Federation of European Self Storage Associations where he was tasked with creating common operating standards and legal terms across the growing European Industry.    Rennie has seen hundreds of self storage stores around the world and worked with a range of operators from large publically listed companies to small family run storage sites.  He has an MBA and is a member of the Oxford University High Performance Leadership Programme.
Andrea SSAA

Andrea Bowman

Andrea Bowman is the inhouse paralegal to the SSAA. She has over 22 years’ administrative experience in various roles, including Paralegal and legal assistance roles both in Melbourne and Canada (approx. 15 years in legal).
David Backwell

David Blackwell

David is a Director within the Real Estate Advisory team at Urbis. David joined Urbis from Blackwell Consulting in 2012 and has over 35 years’ experience in the real estate industry concentrated in property valuation and specialised consultancy. Over his 20-year association with the self storage industry, David has assisted with a range of valuation, transaction management and consulting assignments across Australasia. David is regarded as an expert in the self storage industry, having undertaken work for all major market participants including Kennards Self Storage, Abacus Property Group, Rent A Space, Safe ‘n’ SOUND, Fort Knox Storage and National Storage.

Tony Raunic

A lawyer advising in Local Government, Property and Construction, Wills and Estates, and Self-Storage. The greatest skill Tony offers his clients is his natural ability to present often complex commercial issues in an easy to understand manner. Just as importantly, he quickly grasps the essential details of an enterprise or document, unravelling them in simple and easy to comprehend terms. This is not surprising, given Tony’s diverse career history involving: - 20 years’ experience in property and commercial law - Owning and operating successful legal and financial services businesses Coveted local government insight, serving as an elected councillor and Mayor for several terms. Tony’s approachable manner and friendly disposition has seen him develop a long-standing and loyal client base who seek his help with many issues including: -Statutory and local government authorities for advice on general property, commercial, environment, governance, probity and town planning matters -Developers, vendors and purchasers regarding residential and commercial sales, leases, subdivisions and off-the-plan transactions -Assisting corporates and other entities successfully navigate their dealings with Commonwealth and State Government departments, statutory authorities and local governments.

Jonathan Layton

Jonathan Layton has been in the self-storage for over 20 years. During this time he has been involved in all aspects of the design, manufacture and construction of hundreds of facilities through our Australia and New Zealand. For the past 6 years Jonathan is the Managing Director of Storco Storage Systems, the industry leader in Self storage manufacture and construction.

Linda Sharkey

Linda Sharkey is a Certified Practising Valuer, Chartered Valuation Surveyor and leader of the self storage team at Urbis. With 12 years’ experience, she has full geographical coverage in valuations and advisory across Australia and New Zealand. In addition to self storage, Linda is experienced in highest and best use analysis, feasibility testing, value capture and market trend studies.

What to expect

Our 3 day event gives you the opportunity to attend educational sessions, workshops, self storage facility tours, networking events and more.

Event Schedule

Stay tuned – We’ll announce this soon!

Over the course of 3 days we have a range of both night and daytime activities for our members to participate in.


Meet the people that need to meet you

Exhibiting as a solution provider at the SSAA Convention gives you access to over 300 attendees . Our attendees are key decision makers that are motivated and interested in the products and services that will best suit their business model and its goals

Meet and Greet

Exhibiting at the SSAA Convention is a great way to tell the industry that your company is the real deal and large enough to handle their account. And for those that already know and love you, it’s the perfect time to meet face-to-face with your clients

Out of Sight, Out of Mind

The old saying is never truer…Exhibitions are a great opportunity to see what new solutions are being offered by the industry and by your competitors, so you can stay at the top of your game

What last years attendees said

SSAA Awards For

The Self Storage Association of Australasia (SSAA) Industry Awards pay tribute to high achievers and leaders, promote success stories and motivate others to become high achievers. The awards have become the peak recognition for those working in the self storage industry and highlight the commitment this industry has made to improving the excellent levels of service offered and the very real successes resulting from hard work and innovation.

Please note that all entries must be submitted by Friday, 31st May 2019. So, don’t delay and get your entry in now.

Award Categories

Facility of the Year (Less than 150 units)

Sponsored by Southwell Lifts & Hoists

Facility of the Year (Between 150 & 500 units)

Sponsored by Midland Insurance

Best Expansion/Upgrade

Sponsored by Highway Frontage

Facility of the Year (More than 500 units)

Sponsored by Visy Boxes & More

Innovation / Business Initiative / Sustainability

Sponsored by Lock Distributors

Community Engagement

Sponsored by Steel Storage

Manager of the Year

Sponsored by Storman

Service Member of the Year

Sponsored by Self Storage Association of Australasia

Ticket Pricing & Packages

We have a range of ticket packages available with a range of add-ons to make your convention experience more enjoyable.

Registration Type

Individual 3 Day Pass

  • 3 day convention entry pass
  • Facility Tours
  • Networking Breakfast
  • Networking Evening Reception
  • Tradeshow in Spotlight
  • Gala Awards Dinner
  • Self Storage Goodie Bag
  • Morning tea & lunch included on all days


Register Now

Registration Type

Group 3 Day Pass

2+ more people

  • 3 day convention entry pass
  • Facility Tours
  • Networking Breakfast
  • Networking Evening Reception
  • Tradeshow in Spotlight
  • Gala Awards Dinner
  • Self Storage Goodie Bag
  • Morning tea & lunch included on all days


Register Now

Travel & Accommodation

Cairns Convention & Exhibition Centre
Sheridan St & Wharf St, Cairns City QLD 4870, Australia

We are happy to advise that our delegates are able to receive discounted rates during their stay whilst attending our convention with the following accommodation options. To learn more and make your booking click below.

Click to Book Here

Event Sponsors

Major Sponsor

VISY Boxes & More

Gold Sponsors

PTI Security Systems
AON logo
Urbis logo

Award Sponsors


Lanyard Sponsor

Catering Sponsor

Sentinel Australasia


100 available
SSAA Convention 2 Day Pass$1,500.00
Unlimited available
SSAA Convention 2019 Member Pass$2,000.00